Summary
Clever Escapes is an independent travel agency founded by Norman Peters, offering personalised, luxury travel experiences backed by over 30 years of industry expertise. With access to more than 450 suppliers worldwide, Clever Escapes specialises in creating tailor-made holidays, from cruises and city breaks to once-in-a-lifetime adventures. Norman needed a brand identity and website that would stand out in the competitive travel market while reflecting the personal, trusted service he provides.
Clever Escapes
Branding, Web Design, Development, Digital Marketing
WordPress
A Brand and Website Built to Match the Experience
We started with the name itself — Clever Escapes — which communicates both smart choices and the thrill of getting away, and built a visual identity around it that feels modern, approachable and adventurous while staying professional enough to build trust. The logo pairs a clean, modern typeface with a playful icon, supported by colours and typography that reflect travel, exploration and sophistication. The website was then designed and built on WordPress using Elementor, with a clean, intuitive structure that makes it easy to explore holiday packages, read travel insights, and get in touch for bespoke enquiries — backed by a dynamic Holidays page, a Latest Offers section and a News & Updates feed to keep content fresh.
- Brand Identity and Logo Design
- Website Design, Build and Launch
- Dynamic Holidays and Offers Pages
- Content-Ready News and Updates Feed
Final Results
Branding
A modern, adventurous identity that builds trust while capturing the excitement of travel
Website Design and Build
A clean, intuitive WordPress site built on Elementor for easy ongoing updates
Dynamic Content
A Holidays page and Latest Offers section that keep travel packages fresh and engaging
Digital Marketing
A practical, conversion-focused site built to attract and convert new clients
Outcome
Clever Escapes now has a strong digital identity and a professional online presence to match Norman's reputation and expertise. The brand captures the adventurous yet personal nature of his services, while the website acts as a practical tool to attract and convert new clients.