- Client:Clever Escapes
- Categories:Branding, Development, Digital Marketing, Web Design
Overview
Clever Escapes is an independent travel agency founded by Norman Peters, offering personalised, luxury travel experiences backed by over 30 years of industry expertise. With access to more than 450 suppliers worldwide, Clever Escapes specialises in creating tailor-made holidays, from cruises and city breaks to once-in-a-lifetime adventures.
Norman needed a brand identity and website that would stand out in the competitive travel market while reflecting the personal, trusted service he provides.
Branding & Logo Creation
We started with the name — Clever Escapes — which communicates both smart choices and the thrill of getting away. From there, we developed a visual identity that feels modern, approachable, and adventurous, while remaining professional enough to build trust.
The logo combines a clean, modern typeface with a playful icon, giving Clever Escapes a recognisable look that works across print and digital platforms. Supporting colours and typography were chosen to reflect a sense of travel, exploration, and sophistication.
Website Design & Build
The new Clever Escapes website was designed and built on WordPress using Elementor, giving flexibility for ongoing updates. The site structure was kept clean and intuitive, making it easy for visitors to:
- Explore holiday offers and travel packages
- Read the latest news and travel insights
- Learn about Norman’s expertise and personal service
- Get in touch quickly for bespoke enquiries
We also integrated tools and features to help showcase special offers and keep content fresh, including:
- Latest Offers section – highlighting hand-picked travel deals
- News & Updates feed – keeping clients informed and engaged
- Dynamic Holidays page – showcasing a range of curated trips
Results
Clever Escapes now has a strong digital identity and a professional online presence to match Norman’s reputation and expertise. The brand captures the adventurous yet personal nature of his services, while the website acts as a practical tool to attract and convert new clients.